Online Marketing for the Artist/Craftsman

We will be covering the basics of the Inbound Marketing Method of story telling to improve your outreach in the community in which you live.  While this course is mainly set up for the Craftsman and Artisan the methods taught here can be used by any business that is looking to use internet marketing.  

We will be discussing:

• How to find and tell your story
  • How, What and Why
  • How stories help people get behind you and your product
• Websites
  • Those key components in the background that need to be turned on
  • Keywords- why you need them and what they do
  • How it looks
    • Can people quickly find the information they need?
• Blogging
  • A great way to keep that story going
• Social Media
  • How and why to use it
  • The different ways you can use each platform

By the end of this course you will have a basic understanding of how, by simply telling your story, you are able to reach more people.  You will understand how all these components work to spread your story.