4.7  1034 reviews on Coursera

Viral Marketing and How to Craft Contagious Content

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.
Course from Coursera
 130905 students enrolled
 en
What Makes Ideas Sticky?
How Social Influence Shapes Behavior
The Power of Word of Mouth
Social Networks

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

Viral Marketing and How to Craft Contagious Content
Free
per course
Incentives
Shareable Certificate
100% online
Flexible deadlines
Approx. 6 hours to complete
English
Also check at

FAQs About "Viral Marketing and How to Craft Contagious Content"

About

Elektev is on a mission to organize educational content on the Internet and make it easily accessible. Elektev provides users with online course details, reviews and prices on courses aggregated from multiple online education providers.
DISCLOSURE: This page may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

SOCIAL NETWORK