CRO for Mobile devices: Get more sales and conversions

Like you, I've been told by a number of agencies that 'mobile traffic/users are meant to scout your site, not to buy'. This has been the case in the past, where mobile devices were slow and users weren't as experienced & trustful about making online purchases with their phones.

In 2020, that has changed already. Worst than that: more and more users are completing the whole sales cycle without using laptops/desktops.
We need to prepare our sites to provide better mobile experiences.

Whether your site is small or big I'll give you the principles to understand:

• Why is this happening at a global level?

• How is this impacting you? How much revenue you could be saving/earning?

• Why users convert less than mobile?

• Principles of conversion: what makes a user buy from you

• Where on your site are you losing mobile traffic

• We'll see and study examples of web mobile designs

• I'll share with you key documentation that'll make your life easier when it comes to reporting on mobile revenue opportunities

• I'll also share mobile-specific Google Analytics custom report setups

Join me on my personal quest of reversing bad marketing practices by working together on improving web mobile experiences.

Requirements:

• Beginner understanding of Google Analytics (and one GA account)

• Owning or managing a site with a focus on achieving sales, leads, and/or phone calls.

• Having the ability to edit sections of your site, count with a web developer that can implement given changes you'd make, or be part of a team where you can influence bosses/directors to make quality changes on your site.

What you don't need to be:

• Expert on Marketing, User Experience (UX), Designer

• Web developer

• Experienced marketer

Please remember: to influence technical changes on your site we need to first understand the context and address our mindset.
Mindset is important because is the main driver behind your web decisions (whether they be design, business, content, or technical related).

All you see here is based on my own experience after working for more than 15+ years in the marketing arena, and after auditing more than 1500+ websites in the past 4yrs. There is plenty of documentation around but also a lot of noise: I'm condensing everything into the key elements you need to learn to get an advantage over competitors.

I'll keep updating this course with the latest documentation and cases based on feedback and my own field experience.