User Experience is a field that is often misunderstood. In order to be successful, UX professionals must speak the language of business to make business cases with decision-makers.
If you find yourself explaining the importance of UX to others, you need to have a clear understanding of hard statistics when expressing the value of UX to stakeholders, in order to support your business case.
As a UX consultant, I have tested thousands of websites and the symptoms below ALWAYS indicate UX issues.
Whether you are trying to assess the situation or making a business case for redesigning the site, this list will help you recognize some of the most common symptoms of poor user experience and turn it into an exemplary on.