3.2  15 reviews on Udemy

Top-BOSS 行銷4P與組合分析

利用產品(Product)、管道(Place)、價格(Price)、促銷(Promotion),這幾項特點說明行銷的基本概念。
Course from Udemy
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了解基礎行銷學
學習行銷4P組合

課程描述:

4P,即產品(Product)、管道(Place)、價格(Price)、促銷(Promotion),以及它們的組合。統稱為4P。利用這幾項特點說明行銷的基本概念。

課程大綱:

  • 瞭解4P的意義與來源
  • 4P行銷組合
  • 4C到4P的演變

課程目標:

運用線上的學習方式,瞭解基礎行銷學。學習行銷4P組合,包含了產品

、定價、通路、促銷的結構和目的,並通曉4P之間的互動關係。

Top-BOSS 行銷4P與組合分析
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