Email marketing is more than creating catchy subject lines and tweaking the design. If that's what you've been doing, then you're doing it all wrong.
An effective email marketing strategy depends on emailing your subscribers, users and customers at the right place and at the right time – and I don't mean delivery times. I mean sending emails based on where they are in your marketing cycle.
So are subject lines and design important?
Yes.
They aren't the deciding factor in whether they will open up your email or not. There is a greater science to it.
A great email marketing strategy consists of the following:
If your want your emails to be opened, engaged and result in a transaction, then you need to keep these things in mind.
Ultimately, these are the things that built trust and trust is what gets emails opened, not subject lines.
The Email Intelligence course is about building trust with your customers by crafting perfect emails. Emails that are essential as part of your email marketing strategy. In this course, I will provide you with many examples (135 to be exact) divided into five categories and 41 sub-categories based on where your email subscribers are in your marketing funnel. All of the examples I will provide you are explained in detail as WHY they actually work.
What we'll cover in the course...
Who is this course for exactly?