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The Luxury Industry : What, How and Why

A complete guide on evolution of Luxury Industry and why one buys luxury. A must for luxury professionals and students.
Course from Udemy
 23 students enrolled
 en
What is luxury?
Why one buys luxury products, services or experiences? What are the types of Luxury Buyers?
Origins, 4000 years History and Evolution of Luxury and Luxury Industry.
Difference between Luxury, Premium and Masstige Brands.

In this course, you will learn what makes names like Louis Vuitton, Chanel, Prada, Estée Lauder, Ralph Lauren, Gucci and many more like these so special. Why are they called Luxury Brands? How the luxury industry developed and reached where it is today. Why do people buy luxury? What are the types of luxury buyers?

You will realize why everything expensive need not be luxury. You will learn the clear difference between Luxury, Premium and Masstige brands.

In all, this course would give you an excellent overview of 'Luxury' and 'the Luxury Industry' and help you in maximising your potential as a luxury professional, student or enthusiast.

The Luxury Industry : What, How and Why
$ 29.99
per course
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