This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there.You've mastered the fundamentals of using Google Ads for marketing campaigns. Want to ensure that you're leveraging all that this popular pay-per-click (PPC) advertising analytics tool has to offer.
Topics explained in detail are :
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
9. Key Optimization Strategies
10. Going Beyond the Basics
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