3.9  52 reviews on Udemy

Storytelling: Learn The Power of Storytelling

Learn the Art of Storytelling and how to make people care about products, brands, and causes
Course from Udemy
 668 students enrolled
 en
Crafting Stories for Advertising Campaigns
Building story through narrative
Triggering emotional responses
Using story in web, print, tv, and social media campaigns

Learn the Art of Storytelling and how craft stories for advertising campaigns to bring in more sales to you business. Storytelling is a powerful way to make people care about products, brands, and causes.

By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.

With the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do. 

In this course, we will lay out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. We will break down how that story translates to the various advertising components that creatives often use in a real-world campaigns, such as social media, websites, TV and print ads. 

Storytelling: Learn The Power of Storytelling
$ 19.99
per course
Also check at

FAQs About "Storytelling: Learn The Power of Storytelling"

About

Elektev is on a mission to organize educational content on the Internet and make it easily accessible. Elektev provides users with online course details, reviews and prices on courses aggregated from multiple online education providers.
DISCLOSURE: This page may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

SOCIAL NETWORK