AB Testing Strategies & Best Practices with Google Optimize

This course is the only one of it's kind on Udemy. AB testing has become a critical part of the digital marketing toolbox. It's a highly strategic skill to have, yet also creative, analytical and technical. As dynamic as this skill is, there is a shortage of professionals who have it.

I've run over 300 AB tests in my career as a Growth Strategist and Web Analytics consultant and I'm here to share my top tips, tricks and best practices needed to add this skill to your resume and create a testing program at your company. I'll also walkthrough the most popular ways to use Google's free AB testing platform; Google Optimize.

Plus, I've included bonus resources and tools scattered throughout the course.