The primary goals of this course are:
1) Help SEOs understand standard and technical SEO, and;
2) Educate them on the the best approach for conducting both targeted and broad technical SEO website audits.
It breaks down important high level on-page optimization concepts against Google's sophisticated algorithm, paving the way for a very methodical and all-encompassing SEO audit with clear cut directives. Long term, it will help guide analysis and insight toward a collective goal of increased website performance in search engines.