Taster Course in Global Marketing

Are you thinking of career progression or planning on becoming an entrepreneur?

In this course we will give you an introduction to marketing in today's global world.

You will learn the main elements of marketing in a fun introductory fashion.

Indeed, if you are thinking of starting your own business this is the course for you. It prepares you for all aspects of marketing concepts at the introductory stage and gives you practical tools to make your venture a success.

If you are a manager looking for practical skills and insights into how existing businesses market themselves and what determines success, then this is the course for you.

This course is brought to you by Professor Stephen Harrison of London Executive Education Academy (LEEA). LEEA has many practical courses related to various business areas.

Our instructors and professors have a great deal of specialist experience in their respective fields. We pride our instructors in their specialist backgrounds including strategic planning, law, sports management among others.

The contents of this course have been taken from our flagship MBA course and include some reading materials and some assessment tasks for you to consolidate your understanding.