Welcome!
Strategic Planning is the way in which businesses answer the BIG QUESTIONS and choose optimal business strategies. For example, strategic planning allows business to decide between researching new products or improving existing products. It can help businesses decide whether to focus on expanding online sales or opening more physical stores. This is a three-stage course that is designed to mirror the three stages of strategy formulation. Strategic planning is an essential component of any business education, and it is a capstone course in many graduate and undergraduate business programs. As such, this course assumes that you have prior business experience and is NOT intended to be a student's first business class.
Topics Covered:
Internal Factor Evaluation Matrix (IFE)
External Factor Evaluation Matrix (EFE)
Porter's Generic Strategies
Five Forces Analysis
Grand Strategy Matrix
Strategic Planning and Action Capabilities Evaluation Matrix (SPACE)
Boston Consulting Group Matrix
Internal-External Matrix
Strengths Weaknesses Opportunities and Threats Matrix (SWOT)
Quantitative Strategies Planning Matrix
Research project flowchart
Additional Benefits
10 Free Strategy Templates that you can use as part of your own research.
Full lifetime access to 2 hours of video content
30 Day Money Back Guarantee
About the Instructor
Robert Reed is a current Masters of Business Administration candidate and veteran with four years of service in the 82nd Airborne Division of the United States Army. He holds a B.A. in Economics and has served as a student tutor for three years.