3.9  24 reviews on Udemy

Strategic Business Planning: Formulate Effective Strategies

Utilize the Key Concepts of Strategic Planning to Develop Optimal Business Strategies
Course from Udemy
 91 students enrolled
Formulate effective business strategy
Compare and contrast competing business strategies
Support your strategy recommendations with diagrams, spreadsheets, and planning matrices
Master the most common strategic planning tools


Strategic Planning is the way in which businesses answer the BIG QUESTIONS  and choose optimal business strategies. For example, strategic planning allows business to decide between researching new products or improving existing products. It can help businesses decide whether to focus on expanding online sales or opening more physical stores.  This is a three-stage course that is designed to mirror the three stages of strategy formulation.  Strategic planning is an essential component of any business education, and it is a capstone course in many graduate and undergraduate business programs.  As such, this course assumes that you have prior business experience and is NOT intended to be a student's first business class.

Topics Covered:

  • Internal Factor Evaluation Matrix (IFE)

  • External Factor Evaluation Matrix (EFE)

  • Porter's Generic Strategies

  • Five Forces Analysis

  • Grand Strategy Matrix

  • Strategic Planning and Action Capabilities Evaluation Matrix (SPACE)

  • Boston Consulting Group Matrix

  • Internal-External Matrix

  • Strengths Weaknesses Opportunities and Threats Matrix (SWOT)

  • Quantitative Strategies Planning Matrix

  • Research project flowchart

Additional Benefits

  • 10 Free Strategy Templates that you can use as part of your own research.

  • Full lifetime access to 2 hours of video content

  • 30 Day Money Back Guarantee

About the Instructor

Robert Reed is a current Masters of Business Administration candidate and veteran with four years of service in the 82nd Airborne Division of the United States Army. He holds a B.A. in Economics and has served as a student tutor for three years.

Strategic  Business Planning: Formulate Effective Strategies
$ 94.99
per course
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