4.5  153 reviews on Udemy

Startup PR: Getting Press on a Tight Budget

Tech journalist Erica Swallow shares her public relation strategies for getting press for your startup.
Course from Udemy
 1390 students enrolled
In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press.
By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!

Startup PR: Getting Press on a Tight Budget
$ 34.99
per course
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