Start to Generate and Clarify Your Idea

Every business starts with an idea. Whether simple or complex, your business idea must attract customers who are willing to pay. An idea that defines identify the real problem and have the right solution.

If you frustrated that you spend time and money on an idea that does not work? Or what if you have no idea and you don't know how to come up with a great idea? You may have found the right family!

The course’s goal is to help you generate and clarify your business idea - an idea that is ready for testing and you can use to develop your business concept. You will not only have a business idea with a product that sells, but that improves lives. Now whether you are a start-up or existing business as an entrepreneur, you will have confidence about your idea and the process you followed to make your idea concrete.

In this course, you will have a better understanding of the idea generation process. You will use tools and techniques to identify and align your ONE passion to the customers’ ONE real problem and select the ONE best solution. A solution which eases the customer's pain and for which they are willing to pay. Furthermore, you will benefit from the practice exercises where you will improve your problem-solving, decision-making, and research skills.

The course comes loaded with quality content, worksheets, resources, practical tools and techniques to help you complete the Idea Canvas. The Idea Canvas is a complete toolkit which captures all the elements of your business idea in one place. The Canvas is a roadmap to help you know where you are on the journey.

What you will learn:

1. Understand the process of creating a well-thought-through and concrete idea by starting with the customer first.

2. Identify your ideal customers and their pain points through market research.

3. Identify your passion(s) and align it with your business idea.

4. Use selected tools and techniques to identify the real problem and select the right solutions for your idea.

5. Write a clear and well-defined problem statement about your customers and their pain points.

6. Craft the ONE idea that you will use during the idea validation process.