4.8  74 reviews on Coursera

Sports Marketing

Today, there is demand for people skilled in Sports Marketing.
Course from Coursera
 8092 students enrolled
 en
What is sports marketing?
Sports Marketing: differences and similarities with other marketing
Value: Sponsorship, Partnerships & Dynamic ticket pricing
Sports communication: press releases, media relations, public relations
Sports communication: social media, crisis communication, celebrity handling
Fandom and loyalty

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:

Sports Marketing
Free
per course
Incentives
100% online
Flexible deadlines
Intermediate Level
Approx. 13 hours to complete
English
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