Snowforce '19: Spreading the Word: How to Demonstrate the Value of Salesforce

In today's enterprise business, the number of internal decision makers on a given Salesforce project has grown from 1 or 2 stakeholders to upwards of 8 or 10, some of whom may have reservations about the initiative for a variety of reasons. In this course, you will explore some of the most common reasons why organizations struggle to adopt or expand Salesforce, and you will learn how you can demonstrate the value of Salesforce internally. You will learn how to prepare your messaging for different audiences (IT, HR, business, C-Suite, legal, procurement) and share exciting research about the value of Salesforce for companies today.