While there are many courses on Google Shopping and Google Ads, Smart Shopping is a newer campaign type and one that requires a different way of thinking than Standard Shopping campaigns. In this course, we'll take a look at how Smart Shopping is different from Standard Shopping, and how those differences should define the way we optimize the feed, create our ads, and manage the campaigns moving forward in Ecommerce Google Ads-land.
We will look at how to build and structure your campaigns, how to set up and optimize your product feed, and how to make Smart Shopping ads that convert in this course. Did you know Smart Shopping allows you to have dedicated ad creative targeted to the audience to whom you are trying to sell your product? Did you know you do not need a specific ROAS target in order to make Smart Shopping work well, though it is ideal? Did you know the Smart Shopping algorithm uses millions of data signals to make real-time auction bidding decisions a human couldn't hope to keep up with?
While there are certain caveats in the Smart Shopping campaign type to be aware of, Smart Shopping is a powerfully successful new entity in PPC marketing and one that should be mastered. In this course, we'll walk through how to master it for the good of your business growth.