Marketing: Using Emotion to Drastically Increase Your Sales

Most marketing companies teach brands to use demographics as a first step to finding their perfect market. Unfortunately they're off target. Saying that a female, aged 35-45, with 2 kids, in a high level job tells you nothing about the person's buying habits. Only when you know their thought zones, heart zones, and unique situations will you be able to build a proper profile. This course teaches you to unlearn what you've learned and look at marketing from a unique, innovative perspective. Our workbook, that we provide, is designed to help you create your own customer markets/buyer personas/customer avatars, find their specific pain points, and create specific messages that attract them so that you're not wasting marketing money. We often see brands spend way too much money trying to reach everyone, when they could put their budgets into very specific customers, and more importantly - reach them emotionally where they are most likely to buy.

At the end of this course you'll be able to build your own avatars, discover specific pain points with our Emotional Worry Timeline, align their thought/heart zones to our L.I.F.E. Messaging Model, and reach them in a more targeted, strategic way than you ever thought possible. Our methodology is systematic and designed for your industry and your business.