Salesforce for Modern Marketers

The modern marketer cannot afford to live in a bubble, where they invest company funds trying to get the word out about a company's products or services and say they're having an impact on the bottom line. The truth is, marketing is fighting against a perception that it's nothing but a cost center. And, to change that dynamic, marketers must understand that proving ROI means they have to align to the "R" - Revenue. And revenue is stored in systems that marketing does not traditionally manage like billing software OR CRM (Customer Relationship Management) systems. The most popular CRM is Salesforce Dot Com (SFDC).

Therefore, to be the best marketer you can be, you MUST understand how SFDC impacts your day-to-day and that means understanding how it works.