SEO Tools & Techniques-Basic Guide (2020)

The one question that is very important to address here is why keyword research is important?

What benefit does it give to my web presence?

First, most of us are confused about what long-tail keywords are. To explain it, I will give you an example, whenever you research a keyword from any platform, you feel like using that keyword and use that keyword as a question you ask your friend.

I will make it simple: “Marketing Blogs” is a keyword that is in high volume but low competition, and you will use it in your blog or headings. Ask yourself a question that you will ask google about this phrase, for instance: “What are top Marketing blog sites.” The full sentence that makes sense is called a long-tail keyword.