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Search Engine Optimization Fundamentals

Gain an understanding of search engine algorithms and how they affect organic search results and websites.
Course from Coursera
 41548 students enrolled
 en
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Search Engine Optimization Fundamentals
Free
per course
Incentives
100% online
Flexible deadlines
Approx. 13 hours to complete
English
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