SEO Basics for BEGINNERS - 2021

SEO Basics for Beginners is for the absolute beginner to SEO. If you have a website or are looking at getting one built and you want to know how to get near the top of Google Search but don’t know where to start. Well then, this course is for you.

This course has been created for someone who has never looked at SEO and wants to get an understanding of what SEO is and what are the general concepts of SEO you should be aware of. This is not a technical course, this is an SEO foundations course that is 35 minutes long.

I go through:

• What is SEO

• How Search Engines work

• How to introduce your website to Google

• How to ensure Google understands your website and indexes it correctly

• How to create good content structure

• What are Page Titles & Descriptions

• Creating good website Navigation

• How to create content users want to read

• Keywords

• How to choose the right keywords

• Competitive Research

• Link Building

As you go through the course, start to SEO your website. If you don't have a website I recommend creating your site using WordPress & Wix for non-eCommerce sites and Shopify if you want to create an online store.

The tools I will show you through this course are:

• Google Search

• Google Search Console

• Google Ads Keyword Planner

• Google Trends

• SEMRush

• Moz

• Yoast SEO