How to Sell Without Discounting

The purpose of this training is to build confidence in business to business (B2B) sales professionals in order to close more sales without sacrificing profits.

We begin by exploring the fundamentals of how to negotiate for an outcome that is favorable to the buyer as well as the business. Building value and learning how to have a business conversation around that value is a key learning skill set. We explain what questions to ask to unseat a current vendor/competitor, how to position value, how to understand 6 common negotiation strategies used and how to avoid discounting. 

This course improves a salesperson's closing opportunities by revealing the key information needed before a proposal is created and presented.