Salesforce Certified Marketing Cloud Developer (WI21)

The Salesforce Certified Marketing Cloud Developer exam is considered to be the most challenging of the four Marketing Cloud exams: Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Consultant, and Salesforce Certified Marketing Cloud Email Specialist. You’ll need to pass the Email Specialist exam first before taking this Marketing Cloud Developer exam. In this study guide, I’ll walk you through what to study for to help you pass the Marketing Cloud Developer exam.

The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

The Salesforce Marketing Cloud Developer candidate has the experience, skills, knowledge, and ability to:

• Configure and set-up data models (data extensions, shared data extensions, Contact model).

• Configure data import.

• Work with customers and platform data (SQL, views, Send Log).

• Write basic SQL, including join statements.

• Create dynamic, personalized marketing assets using various scripting languages.

• Build Marketing Cloud web experience (data forms, custom preference pages).

• Explain subscription management.

• Work through and resolve scenarios using REST and SOAP API.

• Invest time in studying the resources listed in this Exam Guide and the additional required study materials provided by Salesforce.

A candidate for this exam is not expected to know MobilePush SDK, Journey Builder SDK, custom components, and how to configure Marketing Cloud Connect.

The exam outline is what is provided by Salesforce and covers everything that will be on the Marketing Cloud Developer exam.

• Data Modeling: 14%

• Programmatic Languages: 35%

• API: 22%

• Data Management: 22%

• Security: 7%

This practice test comes with proper explanation of the correct answer leaving no room for confusion or wrong answers.

Complete these sets of test and then go ahead and nail the Certification!