In this course I'm going to teach you how to record the perfect video reviews / case studies to improve the conversion rates for your sales pages.
I will cover everything from picking your questions, audio/video/lighting, editing and more! I have included video lectures on everything you need to know in order to get the best video possible.
This course will take about 1.5 hours to complete, and you can watch it anywhere you want, at home, in the train or even at your work (if nobody's looking). You can gather this information and use it to start planning your own studio, and videos!
I will start to introduce you to the world of case studies, we will then take a look at how to get your 'video' right. If you are looking for a comprehensive all inclusive course that will teach you how to get the best video testimonial aka Case Study you've ever seen, don't hesitate any longer!
I'm sure you'll have a lot of fun learning this amazing skill and making more money while you do it!
About the Topic
Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.
Video as a strategy is quite the opposite. It’s produced by all teams, in a conversational, actionable, and measurable way. Video as a strategy is the future.
Video can be versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads.
The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.
The 12 Types of Marketing Videos
1. Demo Videos
Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.
2. Brand Videos
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.
3. Event Videos
Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.
4. Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience.
5. Educational or How-To Videos
Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.
6. Explainer Videos
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
7. Animated Videos
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
8. Case Study and Customer Testimonial Videos
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.
9. Live Videos
Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.
10. 360° & Virtual Reality (VR) Videos
With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarcticaor meeting a hammerhead shark. VR allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
11. Augmented Reality (AR) Videos
In this style video, a digital layer is added to what you are currently viewing in the world. For example: You can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space
12. Personalized Messages
Video can be a creative way to continue a conversation or respond to someone via email or text. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for your prospects and can drive them further down the purchase journey.
The Video Creation Process
Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Why? Every decision made during the video creation process will point back to your video’s purpose and what action you’d like your audience to complete after watching it.
And, of course, without a clear purpose agreed upon by your team, you’ll find yourself in a whirlwind of re-shooting, re-framing, editing … and wasting a lot of precious time.
There are typically a lot of players when making a video. How can you ensure they’re all aligned?
Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and aggregate your answers in one place.
Who’s your target audience? What buyer persona are you targeting? This may be a segment of your company’s typical buyer persona.
What’s the goal? Is it to increase brand awareness? Sell more event tickets? Launch a new product? Ultimately, what do you want your audience to do after watching the video?
Where’s the video going to live? On Facebook? Behind a landing page form? You should begin with one target location — where you know your audience will discover the video — before repurposing it for other channels.
When’s it due? Always start with a timeline. A video on which you have a few months to work will have very a different budget and creative scope than a video needed in a few days.
What’s the budget? Video can be expensive, but it doesn’t have to be … if you set a budget. Do your research and set realistic parameters, especially before you answer the next question.
What are the creative requirements? With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video? Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video.
-Step One: Scripting Your Video
-Step Two: Understanding Your Camera(s)
-Step Three: Setting Up a Studio
-Step Four: Preparing Your Talent
-Step Five: Shooting for the Edit
-Step Six: Organizing Footage
-Step Seven: Editing and Editing Tools
-Step Eight: Choosing Music
-Step Eight: Recording Voice Over
-Step Nine: Hosting Your Video
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