In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
Design an effective questionnaire by applying best practices for writing questions and response options
Launch your survey to the target audience using a quantitative survey platform and get back results
Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions.
Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey.
Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix.
Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.
Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
4.2
74 Ratings
Free
per course
Incentives
100% online
Course 3 of 4 in the
Flexible deadlines
Intermediate Level
Approx. 20 hours to complete
English
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FAQs About "Quantitative Research"
Is the online course "Quantitative Research" free?
Yes, "Quantitative Research" is a free online course offered on the online classes platform Coursera
Is "Quantitative Research" an online course worth taking?
15 students from the online classes platform Coursera have given an average rating of 4.2 to the online "Quantitative Research" and at least 6098 have completed this online training.
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