Psychology for Product Managers & Entrepreneurs

The study of psychology encompasses the study of how people think and how they can be motivated or deterred. What could go better with business than a solid understanding of how people “tick”? By pulling out your old textbook and implementing strategies found in a basic psychology class you will give yourself the ultimate foundation for entrepreneurial success.

This course looks at several psychology principles that helps entrepreneurs, business owners, and product managers to:

• build better and more engaging products

• build high performing teams

• better their sales and marketing effectiveness

The course goes through several frameworks and examples that can be applied by readers in their day to day work.