The Ultimate Guide of Programmatic Advertising‎ 2020

What is the biggest challenge for companies working in the media industry, today? A common challenge in any fast growing market is attracting and retaining talented, qualified employees. This is no different in programmatic advertising.

Whether a publisher is developing its own programmatic sell-side team or an advertiser hiring a buying team skilled in targeting audiences, the need to find employees that understand sophisticated platforms and provide significant outcomes it’s growing, becoming a real challenge.

According to “2020 Programmatic Talent Study”, the biggest challenge among agencies, brands, pubs and AdTech/data providers has been sourcing qualified programmatic talent (and that is still a challenge).

The online video course is your first step to become a programmatic expert in digital media. The course considers the basis of the new Digital Media industry. 

- You will be able to understand who are the new players in the media industry as the way of buying and selling media has completely changed. 

- You will acquire real skills on programmatic advertising. Together with your coach,  you will demystify programmatic advertising and understand more about Programmatic, Audience Data, Demand and Sell Side Platforms, Real Time Bidding and getting ready to go beyond the basis.  

The aim of this course is to provide individuals with the education and training required to tackle the digital media industry and expand their businesses through digital media and real-time advertising, whether they are new to programmatic and data or just in need of a refresher course.

I am eager to work with you, so let's get started the course.