Programmatic Advertising : Beginners Guide to Programmatic

What is Programmatic Advertising? How does it work? From where to start? If you are looking for these questions or if you are looking to start your career in the Programmatic industry then this course is for you! 

Programmatic Advertising is a vast subject. Innovation is the best part of programmatic. We have seen a shift in technology in the past 20 years and no doubt that Digital industry has played a big role in this change.

This course is specifically designed for people who are curious about the programmatic industry and also for beginners who have almost zero or very less idea about the programmatic industry.

This course is more about basic terminologies & components of the Programmatic Ecosystem.

The curriculum of course -

We are going to talk about a lot of topics, but majorly the discussion will be about -

• Programmatic Advertising Terminologies

• Understanding how an ad is served via Real-Time Bidding

• The Supply & Demand side of the programmatic ecosystem

• Standard Ad formats used for Desktop, Mobile & Video Advertising

• Definitions & Formulae about Price or Cost Models

  and much more!!

  
  

To test your knowledge, you can enjoy a quiz after the completion of each important section. Also, try to learn and use the formulae from the resource attached!