The Art of Political Persuasion

Being right is one thing. Being persuasive is another.

Facts, logic and solid argument are not enough. If they were, America would be united - and everyone would already agree with you.

The Art of Political Persuasion will show you how people form their opinions and how to hack that process; how their current “knowledge” will affect how they hear what you’re saying – and what you can do about it; how to avoid zero-sum arguments where the other guy has to lose for you to win - and replace them with an approach that doesn’t raise his cognitive defenses.

You can't change minds if you don't know how minds are made up.

Not only will The Art of Political Persuasion teach you exactly that: it will transform your ability to win support for a political cause or idea in any situation.