PMI PGMP Program Management Professional Practice Exam

Sample Questions

Q) What is the term given to ads that are usually located between the mast and the content of a web page? Choose one of the following:

a) Button ads

b) Skyscraper ads

c) leaderboard ad

d) MPU ads

Q) Have you heard of the term frequency limit. What does it mean? Choose one of the following:

a) A limit is applied on an ad, you can view the Web sites.

b) A limit is applied to thenumber of times an ad is displayed.

c) A limit is applied to the costs incurred by a company for the ad to appear.

d) A limit is applied to the geographic display of the ad.

Q) What is the term used to describe when a customer comes to a specific web page and complete the default action? Choose one of the following:

a) Conversion

b) Calculation

c) tracking

d) Rebound

Q) Have you heard of the 'lease' term in online advertising. What does it mean? Choose one of the following:

a) Your ad willhave a fixed position for a certain price and time.

b) Your ad will have a fixed position for a certain number of clicks.

c) Your ad will have a fixed position for a number of impressions.

d) Your ad will have a fixed position for a certain budget.

Q) You are aware that the conventions Privacy Policy apply to any digital marketing campaign. What is the implication of this for your campaign digital display, and what can not do? Choose one of the following

a) Track Retargeting

b) Trace for analysis

c) Trace to device information

d) Trace to previous activities