Personal Branding: Create and grow your bulletproof brand

Hello, my name is Bruno Santilli, a Sales Specialist & Growth Strategist.

Welcome to the course Personal Branding: Create and Grow your bulletproof brand.

I created the Bulletproof Brand course to help growth-minded professionals identify, define, launch, and grow their personal brand with the purpose of increasing their sales and career success.

Everyone has a brand but not everyone understands the art and science of communicating their brand correctly. The implications of failing to communicate your personal and digital branding effectively could vary from losing a couple of job opportunities to missing out on a multi-million dollar deals. Now more than ever, we have to effectively align our personal and digitally brand to communicate our message to our target audience. You have two choices, you can learn from your mistakes or hack your personal branding growth curve by learning from mine.

In this course we will create and grow your bulletproof brand by covering the following:

• Identify your bulletproof brand

  • Passion

  • Skills

  • Values

  • Purpose

  • Definition

  • Your success story

  • Timing 

• Define your bulletproof brand

  • Brand objective

  • Target audience

  • Niche

  • Problem

  • Value proposition

  • Elevator speech

• Launch your bulletproof brand

  • 10 rules of content marketing

  • Learning retention

  • Types of content

    • Storytelling

      • Video production

      • Informational

      • Interviews

      • Technical

      • Q&A

• Grow your bulletproof brand

  • Video production

    • Pre-production

    • Production

    • Post-production

  • Connect & Engage

    • In-person

    • Online

• Emotional Branding

  • In essence, the purpose of emotional branding is to create a bond between the consumer and the product by provoking the consumer's emotion.

Consider joining this course if you are looking to sell faster, grow in your career, or your business.

Remember, you are always communicating a message so make sure you are sending a congruent message to your audience.

I look forward to helping you grow faster and go further.

Bruno Santilli