Marketing plan for small business and sole traders

Do you have a plan to grow your business?

A marketing plan is the focal point of all businesses because it will describe how you plan to attract, nurture and retain customers. This is the most crucial aspect of any business, independent of its size.

In our classes, you will be given the information, tools and templates to help you generate sales consistently and more efficiently. Marketing can give you a wealth of information that, if applied correctly, can ensure your success.

Therefore, it is important that you, as a small business owner or sole trader, develop a comprehensive, effective marketing plan.

Once you have crafted your marketing plan, using our template, you can scale your marketing effortlessly, gain a clear understanding into what motivates your customers and free up time and energy that you can spend on other areas of your business and in your personal life.

Whilst every business owner wants these outcomes, few get anywhere near where they could be. And even more businesses get started with many different marketing tactics only to end up lost and frustrated, having spent thousands on different providers and platforms that did not deliver the results they were looking for.

If you’re reading this – I am sure you don’t want to be in this situation.

Advantages for your business

Setting goals - Setting clear goals and objectives will drive the marketing planning process. It helps the business to focus on what needs to be done, when and how. But it also acts as a booster to motivate staff and the external resources and capabilities you need to exploit opportunities. Even the smallest companies would benefit from developing one.

Big picture - After working so hard in your business, you’ll finally get chance to work on your business. The business will benefit from your T-shaped viewpoint and you’ll be able to consider how each project influences another, prioritise better and plan the best use of your time and budget.

Financial - So many financial decisions cannot be easily made without effective tracking, reporting and planning in place. Decisions around investment, resources and products all suddenly get a whole lot easier when taken into account as part of your marketing strategy. Important topics such as cash flow, payment terms, revenue generation, profit models and more should synchronise with your sales and marketing processes.

Get the team on the same page - Having a detailed marketing plan that can be referred to means that everyone is on the same page and knows what the ultimate goals and daily practices are. It means that you can focus your resources and that everyone is working towards a common goal rather than off doing their own things.

Let’s uncomplicate Marketing…

We break down the process into 4 smaller sub-goals and ensure that your Marketing strategy is setup to meet all 4.

1. Define Your Target Audience

· We will create your buyer persona

2. Gain Their Attention

· The right content, for the right people, at the right place

3. Nurture Engagement

· It’s all about the journey

4. Customer Experience

· Deliver exceptional service and get good reviews

Only watch this webinar if:

-You are serious about growing your business

-You want to connect with your customers

-You want your customers to have a great experience with your brand

-You want to understand your market and competitors better

-You want to spend less time in tasks that don’t bring return of investment

-You want to stop spend thousands in strategies and not achieve results

Are You Ready?

Enrol Now!