Marketing Funnel Fundamentals for Small Businesses

Understanding the fundamentals of marketing funnel is important when it comes to operating a business. Whether you have a small to large business, consumers have certain behavior patterns and has to go through a process in order to convert from prospects to customers.

In this course, we will go over the fundamentals of the marketing funnel in details so you have the knowledge to understand how marketing funnel works and how you can implement it in your business.

The topics will we cover includes:

• What is a marketing funnel and how the concept got started

• Why marketing funnel is important for business

• How does marketing funnel work

• What are the stages within the marketing funnel

• How do each stage work and the behaviors of the consumer in each stage

• The difference between B2B and B2C marketing funnel

• What is the journey of the consumer

• What is a marketing sequence

• How to convert consumers from stages to stages

• How to improve your marketing funnel

• How to identify funnel leaks and understand how to resolve funnel disengagement

From leaning this course, you will understand the concept of marketing funnel and the consumer behavior so that you can create your own marketing funnel that fits your business and your target audience.