Marketing Basics: How to identify purchase barriers?

Today's consumers live in a world full of choices.  They live in a world full of decisions.  How do they make these decisions, and what can you do to influence them?  In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase.  By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor.