Local SEO for Beginners: Drive More Traffic to Your Business

The Local SEO Bootcamp is the step-by-step training course that will show you exactly how to rank higher in local search results, attract more organic search traffic to your site and drive more in-person customers to your local business.

…even if SEO seems like a total mystery to you right now.

…even if you don’t think you have the skills to learn SEO.

...even if you’re skeptical about what search engine optimization can do for your local business.

The Local SEO Bootcamp will give you practical advice you can implement immediately, and it’s all broken down into small, manageable chunks. No fluff. No information overload.

Here's What You'll Learn in the Local SEO Bootcamp

Three core course modules (plus additional introductory and wrap-up modules) with a total of 14 individual lessons.

Module 1: Introduction to Local Search

In this module, you'll learn:

• How to interpret different types of local search results and why this influences web (or in-person) traffic to your business

• Top local SEO ranking factors so you know exactly how search engines rank websites and what you need to do to improve

• How potential customers search for your local business and why you need to understand their search behavior before optimizing your site

Module 2: How to Leverage Local Business Directories for More Traffic

In this module, you'll learn:

• How to get listed in the top local business directories relevant to your business and leverage for increased traffic

• How to verify and create the best Google My Business (GMB) profile to show up at the top of the local map search results

• How to successfully manage online reviews for your business to win over customers and improve local ranking

• How to leverage advanced features for GMB to drive more brand awareness and customer engagement

Module 3: How to Optimize Your Website for Better Search Ranking

In this module, you'll learn:

• Important local and mobile features your website must have to drive more in-person customers and increase local search ranking

• How to create the right kind of content so your business ranks for the right keywords to reach local customers

• Why you want other local websites to link to your business's site and how search engines use those links to understand how important your site is

• Why it's important to set up your website to conduct transactions and orders online when in-person shopping is not an option

Additionally, with the Local SEO Bootcamp, you'll get PDF downloads of all the slide presentations and four bonus resource materials to help you implement what you learn in the program, including:

1. Local SEO Workbook: Use this printable, downloadable Local SEO Workbook to follow along with the Local SEO Bootcamp. You'll be able to record notes and customize action items for your business.

2. Google My Business (GMB) Setup Guide: Use this downloadable guide to correctly set up your GMB account for your business. You'll learn essential steps and settings to use to maximize local search.

3. Local Directory Checklist: Use this printable, downloadable Local Directory Checklist to make sure your business is listed accurately in all the important local business directories.

4. SEO-Friendly Website Checklist: Use this printable, downloadable SEO-Friendly Website Checklist to make sure your website is set up for local SEO success and driving in-person customers.