In this course you will learn:
Why you should use LinkedIn Ads and how LinkedIn Marketing has evolved
Pre-requisites for launching a LinkedIn campaign
How to Create Your LinkedIn Ads Account
Direct Sponsored Content – Specifications & Requirements
How to design your LinkedIn Ad Creatives (Free Tools)
How to use LinkedIn Campaign Manager
How to install Insight Tag and Track Conversions (Free Plugin)
Objective-Based Advertising
How to create your Target Audience on LinkedIn Ads (Step-by-step)
Different LinkedIn Ad Formats (Image Ads, InMails, Lead-Gen Forms, etc)
Campaign Performance Management with the new LinkedIn Campaign Manager
How to Optimise Your Campaigns for maximum success (PDF CHEATSHEET to get more leads and sales for your business or clients)