Product Management & Marketing for Real Apps

Metabase Data Visualization

Back in 2018, I released a free YouTube Series dedicated to teaching people about Metabase

By 2020, it has over 70K Views

Based on the success of the YouTube series, I thought: "Why not do a Udemy Course on the Subject?"

Metabase is a great platform for measuring things.

But, how do you define KPI's?

The answer is something called The Lean Startup Methodology. In this school of thought, we run Micro-Measurable Tests

Within this course, we'll be using Metabase for Guiding the Product Roadmap of two currently-live Apps:

• Social King: A Shopify App for Building Community on Shopify

• Amazon Scraper King: A Social Shopping Chrome Extension

  
  

Lean Startup Methodology & Tools

We'll be following the Lean Startup Methodology, based on the Best-Selling Book by Eric Ries

While trying to improve the rate of growth, we'll be using popular tools like:

• Metabase Data Visualization

• Google Analytics

• Google Search Console

• Active Campaign Automated Email Marketing

• Meet Alfred LinkedIn Automation

Google Analytics

For measuring user engagement with the Web Apps.

How much time are they spending on the site? How many pages does the average user visit?

Google Search Console

How is Google Indexing our pages? How many visitors came via Search Engines over the past 3 months?.

Active Campaign Automated Email Marketing

Active Campaign allows us to create Marketing Campaigns for both of the real apps shown in the course, including the onboarding Marketing Campaign for this very app.

Meet Alfred LinkedIn Automation

LinkedIn is the number #1 database in the world of professionals.

In this course, we show you how to create highly-relevant conversations with highly-relevant professionals.

Summary

• If you're passionate about digging into the data.

• If you're interested in Defining KPI's and measuring them.

• If you're interested in Metabase.

• If you're looking to continue growing your apps.

• If you're interested in Product Management.

Then, I hope this course adds value for you.

Feel free to reach out via the Forums if you have any questions along the way.