Lean Communication for Sales

Would your customers pay to meet with you? In a world where buyers can instantly obtain information on your products and services, the only way to stay relevant and add value in the sales process is to provide them just the right information they need, when they need it, to make the most effective buying decisions. 

The foundational skill of sales is the ability to communicate effectively. Lean Communication for Sales shows you how to apply the principles of lean thinking to add value in every customer conversation, without wasting their time or yours. You will learn 9 key principles to improve your customers’ RoTE—Return on Time and Effort—and become a trusted and valuable contributor to their buying process, with particular application to C-Suite sales calls and presentations.