Landing Pages That Convert

In between 2011 to 2016, we spent 12 million dollars on 3 landing pages. Each landing page had two variation - a total of six landing pages. This testing approach revealed the best landing pages generated over double the results of the second-best performing page

This page converted so well that it created inquiries at the rate of 10% and phone calls at the rate of 4%.

Before we started running ads on this page, we sat down with folks from Google. They wanted to test all the landing pages and the website for user experience. They got participants to attend an in-house research session. There were a total of 9 participants of different age groups.

Participants received a set of instruction to browse the landing pages. 8/9 participant chose the best-converting landing page as the winner. We then ran millions of dollars in paid ads on these pages. The page chosen by the participants continued to be a winner. We put together a list of strategies from this experiment. Since then, we have applied these strategies to hundreds of companies for results nothing short of astounding. A few of them include well-known brands

THE DIFFERENCE

Have you even wondered, as I have, what makes the difference between two landing pages ? It isn’t always that one page is asthetically better looking. It isn’t that one landing page has better call to action than the other.

The difference lies in how the landing page is targeted toward the visitor and how that page communicates.

The landing page was converting so well that at one point we were spending $750K per month on that one single landing page. The revenue it generated was to the tune of $30 million.

And that is why, after 12 years of running experiments on hundreds of different pages, I have put together this course. For that is the purpose of this course: to give you the subscriber the knowledge on what it takes to generate hundreds of thousands of sales on a landing page.

The course in just a few lessons, will help you learn

• How to structure your landing pages

• How to develop your value proposition ( with examples )

• How to do competitive research ( with examples )

• How to improve the chances of conversion

• How to develop your copy

• How to maximise your eCommerce conversion rates

• How to understand you funnel and how to develop it

• How to maximise your return on ad spend

This course does the heavy lifting for you …telling you exactly how to structure your landing page, how to position the offer, and how to get the visitors to take the desired action.