Introduction to Fashion Lookbooks: Showcase Your Brand

Lookbooks are vital for designers to show their new creations to buyers on a seasonal basis. The collection of images displays the fit and material composition of product items. This powerful marketing tool is used to exhibit the story, idea, mood and/or inspiration behind each seasonal collection.

Fun Fact: The structured seasons for fashion lookbooks are Fall, Holiday, Winter, Spring and Summer.

What You Will Learn:

In this project-based class, you will be creating lookbooks of your own, either for a personal endeavor or for your favorite brand.  

This is not a technical photography class; in other words, I am not teaching you how to use your camera! I will guide you through the process of creating, shooting and submitting an effective lookbook. I ALSO give you PDF documents for you to reference while you are behind the lens and in post-production.

What you will need:

• ANY camera. (Even a camera phone will do!)
• Clothing to photograph. (No accessories, clothing only!)
• Someone to shoot the clothing on. (Anyone can be your subject!)

Steps I will take you through:

• Gathering information
• Creating an inspiration board
• Casting a production team
• Preparing a shooting schedule
• Building a shot checklist
• Shooting the lookbook
• Making the final selections
• Submitting the lookbook

This class is for anyone interested in the business and presentation side of the fashion industry; from brand owners to photographers, stylists to bloggers, and everyone in between! This class is beginner's level and you will be able to interact with other students from all over the world because it is 100% online! You can finish at your own pace, on your mobile app and in the comfort of your own home!

There aren't any other classes like this one online, so don't miss out! Part 2 Soon!

See more of my lookbook photography at treubleu.media #TREUBLEU