Introduction to Marketing Attribution
Learn the basics about marketing attribution
You'll understand the most common attribution models
This course is intended to give you the basics about marketing attribution
We'll cover:
- Typical digital marketing channels
- Definition of marketing attribution
- Most common marketing attribution models
If you want to dive even deeper into the subject, check out The Complete Marketing Attribution Course. That course covers everything in this course plus:
- How to select the best attribution model for your business
- Implementation - campaign tracking & Google Analytics
- Advanced marketing attribution topics - lookback windows, working with multiple models, etc...
- Extensions to attribution - nuances about direct traffic, how to value offline and view-through marketing, etc...
$ 39.99
per course
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