International Management: Going Global With Your Products

Hello and welcome to this course on International Management!

Globalization and multinational corporations are terms very common nowadays. Since industrialization, we have become more and more international. So, international management is a very important topic for all companies which want to expand to new markets.

In this course, we will deal with the big questions that concern international management. These are: Why, where, how and when? Every international expansion need profound decisions in these four areas. What are your motives for international expansion? Which countries should you choose? Which entry mode will work for you? And how fast will you go international? You’re going to learn how to answer these questions for your company.

The second section of this course deals with managing multinational companies. You’re going to learn which strategic options exist, how to structure a multinational firm, how outsourcing and offshoring works, and how your institutional environment should be managed. So, which cultural, legal, and political aspects do you have to know and possibly to influence?

You see, international management raises a lot of questions you need good answers for. Going multinational are not just several repetitions of your domestic market. And there are lots of mistakes you can make. In this course, you’ll gain the knowledge you need to minimize mistakes and to maximize your success on foreign markets.

So, let’s get started – see you in the course!

The course is based on a script by Mauro F. Guillén and Esteban Garcia-Canal.

Mauro F. Guillén is the Zandman Professor of International Management at the Wharton School, and Director of the Lauder Institute of Management and International Studies. He is Vice-Chair of the Global Agenda Council on Emerging Multinationals at the World Economic Forum, and a recipient of the Aspen Institute's Faculty Pioneer Award. 

Esteban Garcia-Canal is Professor of Management and International Business at the University of Oviedo, Spain. He is also a member of the Institute of Business and Humanism at the University of Navarra.Author of more than 80 articles published in leading management journals, his most recent books are The New Multinationals (Cambridge University Press, 2010) and Emerging Markets Rule (McGrawHill, 2013), both coauthored with Mauro Guillen.