Intercultural Communication for Sports Managers

In order to succeed in the international and intercultural world of sports, you need to take this course. It will turn you into one of the top experts and actors in the field.  This course is based on our long term experience in sports, business and intercultural engagement. Sports is an international language, this is often said. Sports managers need to navigate in an intercultural and diverse field. Recruiting athletes, gaining relevance through community engagement and finding new fan groups are crucial. Crisis need to be avoided and to be embraced as opportunities for growth. The media and sponsor landscape is changing due to technological development and are becoming more value driven. This course goes through all the stages in order to get you fit for todays and tomorrows sports world; Communicating internationally, recruiting and integrating athletes, dealing with politics and media, connecting with fans and communities, gaining social relevance and developing your personal skill set.