Create 'How-To' Writing Like a Pro

Share What You Know

As an entrepreneur or professional, sharing your writing is at the heart of building your credibility and growing your personal and professional presence. It's easy enough to get your work into the world, but, if you want your writing to stand out, you need to know what makes good writing, and know how to do it in a way that is simple, and repeatable, so that you can write effortlessly time after time.

Even if you don't consider yourself a 'writer', this class gives you a fill-in-the-blanks structure to craft a piece of 'how-to' writing that will hook your ideal reader no matter who they are (and you will learn how to identify your reader type!). 

Creating work that engages and connects with the people you want to reach and challenges them to think, or to do something differently is what makes your writing better than average -- indeed better than most of the how-to articles you'll see on the internet. 

This is not a class about grammar and language; it's about framing your information and message into a format that connects with a reader. You will learn how to do this within a simple framework in your practice piece, giving you the skills and confidence to adapt and innovate as you develop your own voice and style. 

Learn by Doing

This course is different to other courses you might take because it's based on doing rather than listening. 

You get a project to complete and, after each video lesson, I ask you to spend a few minutes implementing what we just covered. Each activity builds on itself in sections one and two so that you end up with a complete article, or the chapter of a book. You then refine and polish your piece in section three, practising skills that will serve you for life, crafting writing that makes you (and your business) stand out. The process is deceptively simple because I want you to complete a (short) piece of writing, and feel confident to go out and practice your new skills. 

Teach and Inspire

Whatever your topic, this course breaks down the fundamentals of 'how-to' writing with a structure you can use again and again to teach your reader something new, to inspire them to do something new or to think differently about your topic. 

I'm excited that you're here and can't wait to see your work inside the class!