How to Use Verbal Success Stories to Get Executive Attention

A well-crafted verbal success story that ends with measurable results is the most powerful influence tool in today’s selling world. However, for your benefit, it is seldom used. Stories, when done well, capture our imagination and attention. They break our preoccupation and demand our attention and interest. An effective third-party story will easily and instantly present you as a valuable asset, and stories are remembered long after the meeting has ended. So, if you want to be remembered after the meeting, become a great story teller.

If you tell a story about you and your accomplishments, most executives will tune out because it’s bragging. However, when you tell a story about what someone else said about you, then it’s believable. In this session, we explore why success stories are important and how to create stories that will immediately change a negative perception into a powerful reason to meet with you. 

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.