About this course
On this training course, you will learn when and how to set up your digital event or webinar. Covering the initial set up, using the Launchpoint application to sync the webinar directly to Marketo and being able to analyse the data that is generated from running such events.
You will learn the following...
How to plan your online event
How to create and add Mytokens to your assets
Recognise when to use the Event Program and which channel is best
Power your online event using Smart Campaigns
Set up the GotoWebinar sync
How to add assets to your Event Program
Analyse data before and after your event
Recreate a similar online event by cloning