How To Launch A Podcast From Scratch

Thinking about launching a podcast for your brand? 

Avoid these mistakes and truly learn how to successfully launch a podcast for your business without falling on your face or paying someone thousands of dollars to learn how…

Back in 2013 I launched my first “online radio show” via BlogTalkRadio. That platform worked for some time, but having to do the show “live” every day became very time consuming. In addition, at times the BlogTalkRadio platform would fail me miserably, especially in times of need, and usually when I had a popular guest on. 

It was then I learned that you should never depend on a “new” technology when looking to create consistent, valuable content because things change and like me, you could be left holding the bag.

After a 2-3-year hiatus, a new technology came on the scene and it was THE DEAL, it was called “Blab” it was awesome because it allowed you to host a “LIVE” video show via livestream and have guests join you in different video chat windows for what was an all-around highly engaging experience. Well, that was until Blab flopped and folded and the platform was no longer. So once again I found myself out of the podcast space due to the failure of some company I really had nothing to do with. I learned right then and there not to depend on software(s) that I couldn’t control and people I didn’t really know to dictate my success with a podcast.

Late last year but I decided that I was was going to relaunch my show, for the 3rd time. This time I was going to control the entire process from A-Z. 

Was this a lot a of work to conceptualize, record, produce, edit, post and promote each episode? ABSOLUTELY, but this time around I knew it was going to help contribute to providing valuable content to my community.

The coolest part about this is that the show ended up being so good and people were so fired up about the quality of my podcast that they began asking me how to set one up for their own business.

As I continued to field these questions it became very clear to me there was a huge gap in the market and I quickly realized that my podcast journey thus far held the keys to unlocking a valuable podcast solution for brands and marketers to capitalize on by becoming a media company. By producing a podcast show for their brand, in turn allowing them to become an authority in their space.

This my friends, is when I sat down and mapped the 9 core steps that it takes to launch your very own podcast show.