How To Influence And Persuade Your Audience With Copywriting

They Always Say That The Pen Is Mightier Than The Sword...

and you and I know : “The price of education is paid just once but the price of ignorance is paid forever!”

Are you an action taker? Do you want to acquire a life changing skill and re-write your future ? Do you want to learn how to influence and persuade your audience with copywriting?

If you have answered – “Yes”…to these questions, then you are in the right place.

Copywriting is one of the foundational skills that any successful marketing professional or businessman must employ to remain competitive in the market.  In this day and age, where the vast majority of all communication happens through the written word, learning to write copy is just too important a skill to ignore. Copywriting plays a huge role in every single step of the customer journey and is a skill that will never stop giving.

As a marketer, you drive website traffic from multiple channels but driving traffic is only half the puzzle. Conversion happens to be the other side of the game and this is where effective copywriting comes into play.  Before you spend time and money acquiring visitors, it’s critical to put yourself in pole position to actually convert the traffic that comes to you. The game-changing key In marketing and business is your ability to create compelling and persuasive copy that can convert suspicious readers to eager to buy customers. Good copywriting helps your readers  to connect with your brand, understand how your product or service benefits them and helps them to solve a problem, and ultimately leads them to take the desired action.

Copywriting is one of the elements in business that you do not want to overlook. Copy is king and there is just no way around it. Put simply...The biggest skill any marketer can have is the power to write copy that makes your target audience scramble to take action.

This comprehensive course will arm you with a basic to advanced understanding of Copywriting and will give you the opportunity to take your communication with your target audience to a whole new level. I will take you by the hand and teach you all the components in copywriting which will allow you to tell impactful, engaging and interactive stories to wow your audience with power words and magic phrases. You will learn strategies, techniques and secrets to influence and persuade your target audience with copywriting.

In this course, you will learn how to write powerful copy even if you are a beginner and dread writing. If you are an intermediate or advanced marketer, you will discover nuggets of wisdom that can enable you to communicate with your target audience and tell stories to influence and persuade them to take the desired action. You're going to receive knowledge that will get you thinking about things you've probably never thought about before and will give you an edge over anyone else who is learning the art and science of copywriting.

This course is designed for marketers, businessmen, agency professionals and anyone who relies on communicating stories with words.

Here is the course outline to help you plan your learning experience:

Section 1: Introduction

Lesson 1. Introduction To Copywriting

Lesson 2. Importance Of Good Copywriting

Section 2: Things To Know And Questions To Ask Before You Write Copy

Lesson 3. Understand Your Product

Lesson 4. Features Vs Benefits

Lesson 5. Unique Selling Proposition

Lesson 6. How To Construct A Compelling Offer

Lesson 7. Competition Analysis

Lesson 8. Define And Understand Your Audience

Lesson 9. Questions To Ask Before You Write Copy

Section 3: Understanding The Role Of Emotional States In Copywriting

Lesson 10. Why Emotional Understanding Is Important For Copywriters

Lesson 11. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 1

Lesson 12. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 2

Lesson 13. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 3

Lesson 14. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 4

Lesson 15. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 5

Section 4: Understanding The Role Of Power Words And Magic Phrases In Copywriting

Lesson 16. How To Captivate Your Audience With Power Words And Magic Phrases - Part 1

Lesson 17. How To Captivate Your Audience With Power Words And Magic Phrases - Part 2

Lesson 18. How To Captivate Your Audience With Power Words And Magic Phrases - Part 3

Lesson 19. How To Captivate Your Audience With Power Words And Magic Phrases - Part 4

Lesson 20. How To Captivate Your Audience With Power Words And Magic Phrases - Part 5

Lesson 21. How To Captivate Your Audience With Power Words And Magic Phrases - Part 6

Lesson 22. How To Captivate Your Audience With Power Words And Magic Phrases - Part 7

Lesson 23. How To Captivate Your Audience With Power Words And Magic Phrases - Part 8

Section 5: Understanding The Truths About Human Nature

Lesson 24. Understanding The Truths About Human Nature

Section 6: Understanding The Role Of Psychological Triggers In Copywriting

Lesson 25. Introduction To Psychological Triggers

Lesson 26. The 6 Laws Of Influence And Persuasion - Part 1

Lesson 27. The 6 Laws Of Influence And Persuasion - Part 2

Lesson 28. How To Use Scarcity And Urgency To Influence And Persuade Your Target Audience-1

Lesson 29. How To Use Scarcity And Urgency To Influence And Persuade Your Target Audience-2

Lesson 30. How To Use Curiosity To Influence And Persuade Your Target Audience

Lesson 31. How To Use Open Loops To Influence And Persuade Your Target Audience

Lesson 32. How To Use Warnings As A Psychological Trigger In Copywriting

Lesson 33. How To Use Secrets Or Secrecy As A Psychological Trigger In Copywriting - Part 1

Lesson 34. How To Use Secrets Or Secrecy As A Psychological Trigger In Copywriting - Part 2

Lesson 35. Other Psychological Triggers To Influence And Persuade Your Audience - Part 1

Lesson 36. Other Psychological Triggers To Influence And Persuade Your Audience - Part 2

Lesson 37. Other Psychological Triggers To Influence And Persuade Your Audience - Part 3

Lesson 38. Other Psychological Triggers To Influence And Persuade Your Audience - Part 4

Lesson 39. Other Psychological Triggers To Influence And Persuade Your Audience - Part 5

Lesson 40. Other Psychological Triggers To Influence And Persuade Your Audience - Part 6

Lesson 41. Other Psychological Triggers To Influence And Persuade Your Audience - Part 7

Lesson 42. Other Psychological Triggers To Influence And Persuade Your Audience - Part 8

Lesson 43. Other Psychological Triggers To Influence And Persuade Your Audience - Part 9

Lesson 44. The Role Of Logical Fallacies And Cognitive Biases In Copywriting

Section 7: Understanding The Components Of Copywriting To Construct Copy

Lesson 45. Introduction To Copywriting Components

Lesson 46. The Role Of Headlines In Copywriting

Lesson 47. Types Of Headlines And Headline Formulas - Part 1

Lesson 48. Types Of Headlines And Headline Formulas - Part 2

Lesson 49. Types Of Headlines And Headline Formulas - Part 3

Lesson 50. Types Of Headlines And Headline Formulas - Part 4

Lesson 51. How To Craft Compelling Opening Lines - Part 1

Lesson 52. How To Craft Compelling Opening Lines - Part 2

Lesson 53. How To Integrate The Pain Points And Address The Problem In Your Copy

Lesson 54. How To Introduce The Solution And Show The Benefits

Lesson 55. How To Establish Credibility With Credibility Boosters

Lesson 56. Importance Of Sub Headings And Bullet Points In Your Copy

Lesson 57. How To Manage Objections And Overcome Skepticism From Your Target Audience

Lesson 58. Craft Your Offer By Integrating Emotional States And Psychological Triggers

Lesson 59. How To Boost Conversions By Including Risk Reversals And Guarantees

Lesson 60. Understanding The Importance Of Call To Action In Copywriting

Lesson 61. Close Your Copy With A Reminder In The Form Of A Postscript

Section 8: Copywriting Formulas To Influence And Persuade Your Target Audience

Lesson 62. Copywriting Formulas To Influence And Persuade Your Target Audience - Part 1

Lesson 63. Copywriting Formulas To Influence And Persuade Your Target Audience - Part 2

Lesson 64. Copywriting Formulas To Influence And Persuade Your Target Audience - Part 3

Lesson 65. Copywriting Formulas To Influence And Persuade Your Target Audience - Part 4

Lesson 66. Copywriting Formulas To Influence And Persuade Your Target Audience - Part 5

Section 9: Copywriting Strategies And Techniques To Influence And Persuade Your Audience

Lesson 67. Strategies And Techniques To Influence And Persuade Your Audience - Part 1

Lesson 68. Strategies And Techniques To Influence And Persuade Your Audience - Part 2

Lesson 69. Strategies And Techniques To Influence And Persuade Your Audience - Part 3

Section 10: Copywriting Secrets You Should Know To Write Effective Copy

Lesson 70. Copywriting Secrets You Should Know To Write Effective Copy

Section 11: A Look At How The Web Impacts Influence And Persuasion

Lesson 71. A Look At How The Web Impacts Influence And Persuasion

Section 12: How To Write Powerful Emails To Influence And Persuade Your Audience

Lesson 72. How To Write Powerful Emails To Influence And Persuade Your Audience

Section 13: Final Thoughts And Next Steps

Lesson 73. Final Thoughts And Next Steps

As you can see, this course is loaded with content but you need to take action to reap the benefits.

You can do it!

But frankly, you must start now.

If you don't, nothing will change and tomorrow will be the same as today.

Take action now to unlock a copywriting course that is brimming with little known persuasion strategies, psychological triggers and underground secrets to transform you into an awesome copywriter.

This course will radically transform the way you see copywriting. You will be able to entice your prospects with the subtle beauty of your copy. You will be able to seduce your audience with words. Its your turn to have an unfair advantage. Its your turn to be creative…... delightful….. and enchanting.  It is time to elevate your copywriting game and absolutely stand out in your circle. It is time to bring your WORDS to life. It is time to tell stories with YOUR WORDS.

If you want to grab your share of the copywriting pie, this is where your journey begins.